B2B is like making toast—
it’s simple, reliable, and I’ve done it a thousand times.

Click on any of the scrolling brands from my time at BrightHouse, a creative consultancy within Boston Consulting Group.

The takeaway I learned from this work is that brand identity isn’t something you buy off the shelf. I mean, you can and companies do, but they start over in a year. The identities that last are the ones rooted in authenticity. Simple concept, yes, but it takes guts for a brand to truly own it.

Over those years, I wore a lot of hats: crafting storytelling narratives, writing values and principles, scripting and assisting in shoots, developing pitches, and dreaming up pie-in-the-sky ideas.