Deere asked us to give their tech recruiting a makeover. Luckily, we didn’t have to slap makeup on a pig and call it a day. They’ve been Big Tech for decades. Autonomous vehicles, GPS, AR/VR, AI, you name it.
The goal with this was to attract engineers and developers who wanted to be of service to something bigger than influencers and celebrities. Something like Earth.
I did the writing, the concepting, and a smattering of other things. Media was used organically and for paid pre-roll.
