What’s this? A purpose-driven branding campaign designed to articulate blood oaths, DBA company values.

The Idea: If you work at Vans, you bleed checkerboard. It’s in your veins, in the clots of your scabs, and scribbled in Sharpie along the outsole of your shoes. You’re a driven band of misfits. So drop the virtue signaling and go back to your roots. Own what you know.